When Smokeylonely came to VUNDRR, the ask was clear but creatively open: create visuals that felt cinematic, grounded in emotion, and bold enough to match the artist’s evolving sound. This wasn’t just about album art — it was about building a cohesive campaign that would carry Smokeylonely through the pre-save, release, and post-launch stages with strategy and intention.

Together, we mapped out a visual ecosystem that would connect with his audience across platforms. The goal was to build trust, anticipation, and intimacy — before a single song dropped

A personal look into why I rebranded VUNDRR—navigating burnout, depression, college, and building a creative brand that finally felt like home.