Why I Rebranded VUNDRR —

And What I Needed My Brand to Feel Like.

A personal look at why I rebranded VUNDRR—and how turning inward helped me realign my creative vision with strategy.
(Photography · Marketing · Brand Identity · Creative Growth)

Before I rebranded VUNDRR, I felt boxed in. I was booked. I had clients. On the outside, things looked fine—but on the inside, I was running on autopilot. Back-to-back portrait sessions, milestone shoots, smiles tilted just right, and gallery deliveries that didn’t feel like me. I was showing up to do the work, but I wasn’t showing up in the work.

What started as a creative outlet had become a routine I no longer felt connected to. And the worst part? My strongest skill—marketing—was sitting in the backseat. My mind was constantly generating strategies, campaigns, and ideas that could elevate people’s brands. But the way I was operating didn’t allow for that to shine.

I wanted more.

I wanted my work to speak louder than a pretty picture. I wanted my images to feel lived in—to say something, to sell something, to move something. I craved projects with depth. With vision. With rhythm and narrative. But I realized I couldn’t attract that kind of work if I kept hiding the parts of me that made it possible in the first place.

I had been marketing other people’s ideas my entire life—designing flyers in middle school, managing campaigns and offering product photography in college, helping brands grow behind the camera. But somehow, I had separated the “photographer” from the “strategist” in my own business, like they couldn’t coexist. Like choosing one meant silencing the other.

And that silence became too loud for me to keep ignoring.

So I stepped back. I paused everything that wasn’t aligned, even if it paid the bills.. I sat with my burnout. I felt empty for months, but I sat with it. I got honest about what I wanted VUNDRR to feel like—not just look like. I started reconnecting with what I used to love: visual storytelling, character-driven imagery, marketing that doesn’t scream—but resonates.

I didn’t want to just make photos anymore.
I wanted to build visual worlds.
Worlds rooted in emotion, elevated by strategy, and designed to actually do something for the client on the other end.

This rebrand wasn’t just about changing colors or copy—it was about reclaiming my creative voice, repositioning my strengths, and giving myself full permission to lead with both the art and the strategy. Because both are mine. And both deserve space.

Why I Needed to Rebrand.

VUNDRR had always been personal. It’s never just been about the click of a shutter—it’s been about feeling. Nostalgia. Cinematics. Storytelling. But as I grew, the brand didn’t. I was creating work I didn’t feel proud of. Work that you could scroll past on Pinterest and never know who made it. I wasn't building the type of legacy I knew I was capable of.

Even with consistent bookings, I was stuck in a loop of low conversions, client drop-offs, and creative burnout. My shoots lacked strategy. The work didn’t serve the people I wanted to impact. It felt transactional—not transformational.

Behind the scenes, I was dealing with a weight that no booking could fix. I was silently navigating depression—waking up some days with zero energy to show up for myself, let alone my art. I’d jump from job to job, looking for some version of fulfillment, only to feel more disconnected each time. Even my personal projects, the ones that used to ground me, started collecting dust. Not because I didn’t care—but because I didn’t have the capacity to push through. I was exhausted. And worst of all, I felt invisible inside the very brand that was supposed to be mine.

I didn’t just want to “take pictures.” I wanted to help people build brands. To build moments. To build movement. So I stripped everything down and started over.

And all of this? I did while being in college full-time—constantly juggling discussion posts, unit tests, and group projects in digital marketing courses that demanded every drop of focus I had left. Some days I’d go from critiquing a case study in class to editing a shoot at 2am, barely having time to breathe between being a student, a strategist, and a storyteller. The academic grind didn’t slow down just because I was rebranding. If anything, it sharpened me. It made me realize how much I wanted my work to matter. I wasn’t just trying to graduate—I was trying to build something real while I was still learning who I was.

What I needed VUNDRR to feel like wasn’t just polished—it had to feel like home. Like truth. Like freedom. I needed it to hold all the versions of me that were growing at once: the photographer, the strategist, the student, the survivor. And I wanted people who worked with me to feel that, too. That’s why I rebuilt the process, the offers, the voice—everything. Not for vanity, but for clarity. For alignment. For purpose.

Not just the look of VUNDRR, but the heartbeat of it. I gave myself permission to combine the things I’ve always loved—photography, marketing, storytelling—and rebuild a business that reflected my full creative identity. Not just the parts that were easy to package or palatable to sell. Because if I was going to keep showing up, it had to be for something real. Something I believed in. Something that made space for me, too.

What I Did Next: A Case Study on Myself.

On January 1, 2025, I decided to turn the camera around. Literally.

I ran a 3-week personal case study focused on my social media marketing. I built a new content strategy, updated my CRM workflows, revamped my service offerings, and redefined what VUNDRR even meant.

And here’s what happened:

TikTok followers increased 1,340% (from 105 to 1,513)
Weekly inquiries jumped from 3 to 60+
3 clients flew in from out of state to work with me
Website traffic spiked from 17 daily views to over 500

But more importantly? I felt excited again. I was creating work that matched the kind of impact I wanted to make. Read the Full Case Study Here

The New VUNDRR.

I’m still a photographer—but now I’m also your:

Creative Director
Visual Strategist
Marketing Partner

I don’t just show up to shoot. I show up to build with you.

VUNDRR used to be a space where I could express myself visually—but now, it’s a space where both strategy and soul co-exist. For a long time, I kept my marketing brain in the background, like it was separate from my creativity. But the truth is, it’s not. They’ve always been connected. When I create now, I’m not just building a mood—I’m building alignment. I’m considering how your audience will see it, how it ties into your brand’s goals, and how we can stretch your message across visuals that actually work.

This shift didn’t happen overnight. It came from burnout, trial, realignment, and honestly—asking myself what kind of impact I wanted to make. I wanted to build a brand that doesn’t just produce pretty things, but one that supports people who care about the why just as much as the what.

Now, when you book with me, you’re not just getting a camera and a moodboard. You’re getting someone who sees the full picture—how your visuals live on your website, how they convert on TikTok, how they make someone pause and feel something. This is what I’ve always wanted VUNDRR to be. Not just a service, but a space where stories are felt, visuals are intentional, and marketing becomes a kind of art.

Why doesn this even matter??

Because I know what it feels like to wake up and realize your brand isn’t serving your vision anymore. And I know how powerful it is when it finally does.

Rebranding VUNDRR wasn’t just a business move—it was a personal alignment. A reminder that it’s okay to evolve. That strategy and artistry belong together. And that your brand can be both beautiful and effective.

So if you’ve been thinking about what’s next for your brand—whether it’s a new launch, a refined identity, or visuals that actually match your message—I’d love to build something that feels like you.