Marketing Strategist Aiyana Lewis headshots in denver

Hi, i’m yani

I help ideas find direction — blending creative intuition with strategic clarity.

work with me!

My Approach

*

My Approach *

  • I build full-funnel marketing systems that align content, design, and operations.

    • GTM Planning & Positioning: 20 + campaigns launched across SaaS, finance, and lifestyle sectors.

    • KPI-Driven Execution: Developed HubSpot and Notion dashboards that improved campaign efficiency 30 %.

    • Cross-Functional Collaboration: Align sales, design, and product teams to maintain consistent brand messaging.

  • My creative process bridges design and data.

    • Content & Campaigns: Increased event attendance 40 % and social engagement 55 % for COCO Event Group through targeted digital media.

    • Brand Growth: Delivered data-driven rebrands that lifted awareness 60 – 80 % and retention 20 %.

    • Visual Systems: Produced GTM collateral—decks, landing pages, one-pagers—that supported $15 K + sponsorships and streamlined sales enablement.

  • Post-launch, I measure, iterate, and refine.

    • Built SEO and content strategies that boosted site traffic 70 %.

    • Designed reporting frameworks in Google Analytics + Notion to visualize ROI across channels.

    • Applied findings to automate workflows and increase conversions 35 %.

  • A strong strategy fails without structure.

    • Implemented KPI tracking, compliance monitoring, and onboarding systems that raised productivity 25 % +.

    • Managed hiring, scheduling, and cross-team communication to ensure smooth delivery in high-volume environments.

Blending creative intuition with strategic clarity.

I combine the curiosity of a storyteller with the precision of a strategist.
Every project begins with data—competitor insights, audience behavior, and performance benchmarks—and ends with a campaign that feels human and delivers measurable lift.

I help brands and organizations grow through intentional storytelling and measurable marketing systems. My approach connects data, design, and operations to create campaigns that don’t just look good—they perform.

IMPACT IN NUMBERS.

Performance Impact Across Campaigns

Average campaign lift: +42% across multiple industries, reflecting measurable results in marketing performance, engagement, and efficiency.”

Each percentage represents a tangible outcome achieved through data-backed marketing strategy and cross-functional collaboration.

MY Core Strengths

My work centers on connecting strategy, creativity, and measurable growth. I specialize in digital and social campaign development, where I translate brand goals into content systems that engage audiences and drive performance. Through experience in marketing analytics, CRM optimization, and SEO strategy, I design campaigns that are both emotionally resonant and data-backed. Tools like Google Analytics, HubSpot, and Notion help me measure outcomes and refine performance across each stage of the funnel.

Equally important is how those systems operate behind the scenes. I excel at cross-functional collaboration, ensuring sales, design, and operations teams move in sync. My background in creative direction and workflow optimization allows me to streamline processes, clarify KPIs, and empower teams to execute efficiently. Whether leading campaign planning or enabling others through structured systems, I approach every project with the goal of turning vision into sustainable, scalable results.

WHAT I DO

(AND DO WELL)

Chime banking an credit team photographed by VUNDRR (aiyana Lewis)

I build and optimize CRM, SEO, and content systems that turn audience insights into scalable digital campaigns.

I develop multi-channel marketing strategies that connect storytelling with data-driven growth and measurable ROI.

I align cross-functional teams in creative direction, analytics, and brand strategy to deliver consistent, high-performing marketing results.

CASE STUDIES