Same time, next week
How One Photoshoot Turned Into 5+ Months of Brand Content for a Denver Run Club
A behind-the-scenes look at how I helped Endurance Run Club turn vision into visuals.
(Photography · Creative Direction · Brand Strategy)
Industry: Fitness · Lifestyle · Apparel
Location: Denver, Colorado
Project Type: Commercial Photography & Creative Direction
Endurance Run Club is a fast-growing, community-first run collective based in Denver. Known for its inclusive culture and stylish branded apparel, ERC needed powerful visuals to help translate their in-person energy into digital content — and boost visibility for merch and events.
Production
Team
OTV Prod. & Keese Mosely — Director
Yani — Photographer
Brandon C., Hunter S., Kirabo— DP, AC, Grip
Paula Ray— BTS
Talent — Victoria, Drea, Risheena, Kimberlee, Jonathan
2024
Creative Director & Visual Strategist
VUNDRR
When I first connected with Endurance Run Club (ERC), I could tell right away they had something special. They're not just a run club — they’re a movement. A tight-knit, community-first collective based in Denver that prioritizes accessibility, joy, and representation in the fitness space.
They were building momentum fast — hosting events, selling branded apparel, and showing up for their community in a powerful way. But what they didn’t have yet was a visual identity that matched their energy. That’s where I came in.
🎯 The Mission
ERC wasn’t undergoing a full rebrand, but they knew they needed visuals that would help them do a few key things:
Promote their branded merch with confidence
Create consistent visuals for social media, email, and digital ads
Visually communicate the soul of the club — the culture, the movement, the pride
Build a content library that could serve them long after the shoot was over
This is the kind of work I love — not just creating beautiful imagery, but building out visual systems that brands can actually grow with.
🧠 The Creative Approach
From day one, this project was about more than just photography — it was about storytelling through direction. I worked directly with ERC’s founder and team to build a strategy that honored their message and gave them room to expand.
Here’s what I handled:
✍🏽 Concept development + moodboarding based on their values and tone in collaboration with Keese Mosely
🎬 Creative direction on set, including staging, movement, and model direction
💻 Photography + retouching, with colors and edits that felt bold, real, and alive
✒️ Light graphic design work for ready-to-use content on IG and their site
I didn’t want this shoot to feel overproduced or distant. It had to feel like community, movement, and pride — because that’s what ERC really is. The strategy was simple: capture movement, pride, and raw athleticism — visuals that do more than look good; they connect.
🖼️ The Final Product
We delivered 20+ final images, all optimized for web and social media use, and ready to be repurposed across:
🖥️ ERC’s website and merch page
📲 Instagram feeds and reels
📧 Email newsletters
📄 Event promos and printed flyers
📈 500%+ Increase in Engagement in Just 7 Days
One strategic shoot. Months of content. Real connection with their audience.
And here’s what’s wild — they didn’t just post it once and forget about it. They used that content for over five months, across multiple drops and campaigns. That’s the power of intentional creative direction: one photoshoot becomes a content engine.
💬 What I’m Proud Of
Beyond the technical work — the lighting, the edits, the direction — what I’m most proud of is how the final visuals truly reflected the essence of the brand. The images felt authentic, emotional, and athletic — not forced, not generic.
They told a story. They brought ERC’s values to life. And they gave the team something that looked and felt like them.
🚀 The Bigger Picture
If you're a business owner, brand, or creative reading this, here’s what I want you to take away:
📸 One shoot — when done right — can serve your brand for months.
💡 Content without strategy is decoration. Content with direction is conversion.
💰 You don’t need a new shoot every week. You need the right shoot, with the right intent.
Ready to Build Content That Moves?
If you’re building something powerful — a brand, a campaign, a platform, a movement — I’d love to be part of that story. Let's create visuals that don’t just look good, but work hard behind the scenes.
Read More…
Follow On Instagram @VUNDRR
Tags:
#DenverBrandPhotographer #RunClubMarketing #FitnessBrandPhotography #SmallBusinessContent #CreativeDirection #ContentStrategy #VundrrCaseStudy #MarketingThatConverts #PhotographyForBrands #SocialMediaContentCreation
When Endurance Run Club needed bold, branded visuals to support their merch, social media, and community events, they partnered with VUNDRR for a single shoot that turned into over 5 months of content. From creative direction and styling to editing and delivery, I crafted a visual strategy that didn’t just capture their energy — it amplified it. This case study breaks down the strategy, process, and real-world results behind a campaign that moved with meaning.